While generative AI can be a game-changer, it’s important to remember it’s a tool, not a magic wand. The quality of the output hinges on the quality of the prompt you provide and your contextual knowledge to edit the suggested text. There is nothing worse than using generated texts that are not addressing the context and clearly produced by a machine. This you must prevent at all costs.

Here’s how to craft effective prompts to get the most out of your free AI app:

• Be specific: Instead of a generic prompt like “write a blog post about bread,” specify your target audience and the message you want to convey. For example, “Write a blog post for young entrepreneurs in rural towns offering tips on how to find a business idea where opportunities are limited.”
• Maintain your own voice: Generative AI can mimic different writing styles. Ensure your prompts reflect your unique voice and tone. For example, “Use an engaging and familiar tone, that affirms the most important information, as a second language user”.
• Context is king: Provide relevant details about your business, target audience, and the purpose of the content. For example, “The readers are small business owners who are considering to make a purchase soon, but have to double check the benefits they get and how much it will cost”.

Let’s see how these principles translate into practical applications for an example of a bakery:

• Email marketing: “Craft a subject line and email body for a promotional campaign announcing a new artisanal bread line targeting health-conscious customers in East London.”
• Social media content: “Generate a catchy Instagram caption announcing a bread-making workshop for beginners. Use casual language and creating an upbeat vibe for the workshop.”

Staying authentic

Remember, generative AI is a tool to assist you, not replace your creativity or brand identity. Here’s how to ensure your AI-generated content remains authentic and resonates with your audience:

• Always edit and refine: The AI output is a starting point. Edit the text to ensure it aligns with your brand voice, incorporates your specific offerings, and reads naturally.
• Focus on human connection: While AI can generate good content, it can struggle with the emotional aspects of communication. Inject your own voice and passion into the final product.
• Maintain context: Ensure the generated content aligns with your target audience’s interests and local context, and fact-check statistics or other information that may have dated.

By following these guidelines, you can leverage the power of free generative AI tools to streamline your content creation process, write engaging marketing materials, and elevate your communication activities, all while staying true to your unique brand identity.